Well that should all do the environment no end of good if food producers stop using recycled paper./cardboard. As for Jordan’s it says a lot about their stance on what is considered to be a brand at the healthier end of the market.
I think it tastes like sawdust and any food that makes me feel like that I avoid. Food should be a pleasure and a joy not a punishment.
Anyhow I digress again, not a problem for me as the only cereal that I get in boxes is risotto rice and I usually decant it into a recycled glass container (a certain brand of Dutch coffee).
In fact I have very little of the printed type of cardboard around my home, I try to keep my environmental impacts to a minimum. I buy food loose whenever I can i.e. meat from a butcher and vegetables in paper bags from a grocer for those items such as oranges which I can not grow myself or currently do not grow.
Most breakfast cereals are loaded with sugar and salt, which is why I do not have them and the only cereal I eat is bread (homemade), pasta, rice or porridge oats which is delightfully cheap and a great source of slow release energy. Our food is over processed which is why I buy fresh ingredients and cook according to seasonality and availability. The only processed foods I have in stock are Olive Oil, cooking oil, balsamic vinegar, cheese (about to start making my own), butter (unsalted), lard, dried pasta and coffee.
My advice is move away from over processed saw dust disguised as food with the over judicious additions of salt and sugar to add flavour, to what is an otherwise bland product.